Case Studies: Ballet Hawaii/Individual Instructor

Do A Lot, No Dollars to Do It
Agency principal volunteered to assist with marketing the adult dance and exercise program when they moved to its new space in 2011.  Kukui primarily did press releases to promote the adult program.  For Pam Sandridge’s “Heels to Go” workshop, the Star-Advertiser wrote a story on the front page of the Today section.  Midweek has published a story about Ballet Hawaii’s Zumba classes.  Previously Kukui contacted the Star-Advertiser for Pam’s COREography classes with another studio, again gaining a front page story in the Today section.