Positioning, or the Slogan, Tagline
I am at my best when discovering the one line definition of what the client does well and promises the customer. Some marketers call this branding or creating the tagline, slogan or consumer promise. For me, it's really from the gut logic or figuring out what does my client's clients really want?
- Client:
- Hugo Higa, M.D. dba Aesthetic Vision Center
- Position:
- Inspired Confidence
- Tagline:
- See How Good You Look
- Client:
- Marujyu Market Catering
- Position:
- Local Food
- Tagline:
- Food So Good, You Gotta Smile!
- Client:
- Aloha Tofu
- Position:
- Local, Hawaii, Fresh
- Tagline:
- Made Fresh Daily in Hawaii
- Client:
- Island Insurance (at Adworks Advertising)
- Position:
- Dependable
- Tagline:
- Always Here to Help
- Client:
- Recalo Foods
- Position:
- Vibrant Health
- Tagline:
- More Life in Your Daily Food