Case Study: Jose's Mexican Cafe & Cantina
Jose's Mexican Cafe & Cantina has been in business for over 35 years, and had always done newspaper and radio for their marketing. In 2009, they became interested in making the jump to broadcast television, and Kukui Marketing recommended a value package on a local network.
When it came time to produce their 15-second television commercials, the client wanted to avoid looking like other Mexican restaurant ads that showed the same burrito plate, customers drinking margaritas and lots of grinning.
Kukui Marketing determined that Jose's was a fun place to eat, family and sports oriented, and had a variety of fresh contemporary and traditional foods.
Typically, food television spots are very difficult to shoot, and most end up looking the same as the other. To break away from the expected, Kukui suggested using dancing food and happy faces, set to fun but definitely identifiable Mexican music. A combination of video, vector and stock photo was combined against a white with confetti background. TV Spot.
Very soon after their commercial aired, Jose's enjoyed positive feedback from clients and is enjoying robust results.
Kukui Marketing has also written radio scripts for client. Radio Spot.