What I Do
Kukui Marketing is a marketing and advertising agency that opened for business in October 2001. My career experience includes small business consulting, advertising sales, television and radio production, media buying, public relations, research and promotions.
My ability to concept, focus and execute is the thread that ties all of these skills together.
My primary agency role is as account supervisor. I work directly with the client to figure out what needs to be done to address a problem or pursue an opportunity, then I form a plan and execute.
My agency is different than traditional brick-and-mortar based agencies in that my skills enable me to lead the account, buy media, production manage a television commercial or a collateral project, write copy, art direct and select graphics and photos all on the same day. Other agencies may have seven people working and touching the same job and the accompanying overhead to staff, benefit and house them all.
I carry the ball up to the nuts and bolts stage. I hire subcontractors that pick up the pen and draw or click the mouse for graphics, write code for web design, and shoot video and edit tv spots. For example, on a television project I may conceptualize, write the script, then hire and lead a team of subcontractors that may include a graphic artist, video and edit crew, and stylist. On a print job, I may write and work with a designer to put the finished content on paper or the web.
Simply, I am a full–service marketing director for hire.